Service
Brand Strategy & Identity
Brand Strategy & Identity is CALIX's brand positioning and visual identity service: positioning and messaging, logo design, visual identity systems, brand guidelines, graphic design, campaign creatives and advertising banners.
A brand that undersells the business costs pitches and pricing power. We decide what you stand for and who you are for, then build an identity that makes the quality of your work visible before the first conversation.
When you need Brand Strategy & Identity
- Your work is better than your brand suggests, and prospects can't tell.
- You are moving upmarket, launching a new line or entering a new market, and the current identity no longer fits.
- Different suppliers have produced different versions of your brand, and nothing feels consistent.
- You are launching something new and need to look credible from the first day.
Who Brand Strategy & Identity is for
- Established businesses whose offer has outgrown their brand
- New ventures and sub-brands that need an identity from the start
- Teams that need campaign creatives produced consistently within an identity
Not the right fit for
- A logo on its own at a commodity price
- Template identities with no positioning work behind them
What Brand Strategy & Identity includes
Strategy
- Brand positioning
- Messaging and tone of voice
- Audience and competitor review
Identity
- Logo design
- Visual identity system: colour, typography, graphic elements
- Brand guidelines
Applications
- Graphic design
- Campaign creatives
- Advertising banners
How a Brand Strategy & Identity engagement works
Discover
Workshops and research to understand the business, the audience and the competition.
Position
A written positioning and messaging framework, agreed before any design starts.
Design
Identity routes developed from the positioning, refined into one system.
Apply
Guidelines and the first applications, ready for your team and other suppliers to use.
- Investment
- Agreed in writing after an introductory call, based on your scope.
- Timeline
- Set in the proposal, once scope is agreed.
Brand Strategy & Identity case studies
Our client case studies are being prepared with each client's approval, so we only show what they have confirmed. If you would like to see work relevant to your project, ask us when you get in touch.
Related services
- Web Design & Development
UX/UI, websites, custom builds
- Digital Marketing
Strategy, campaigns, social, content
Brand Strategy & Identity: questions clients ask
What is the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the whole system that makes a business recognisable: its positioning and messaging, the logo, colour, typography, graphic elements and the rules for applying them.
Do you only design logos?
No. A logo is one part of an identity. We start with positioning and messaging, because the design needs a clear idea to express.
Can you produce campaign creatives and banners within our existing identity?
Yes. Graphic design, campaign creatives and advertising banners are part of this service, whether or not we created the identity.
Who builds the website once the identity is ready?
We can, through Web Design & Development, so the identity carries into the site without being diluted. You can also hand the guidelines to another team.
Discuss Brand Strategy & Identity.
Send a short brief and we will reply with next steps.