Service
Web Design & Development
Web Design & Development is CALIX's website service: UX and UI design, corporate websites, landing pages, e-commerce, and custom front-end and back-end development, built to be accessible, fast, secure and readable by search engines.
Your website is where most prospects decide whether to contact you. We design it around how your clients decide, and build it to be fast, accessible, secure and easy to act on.
When you need Web Design & Development
- The site gets visits but few enquiries, or enquiries from the wrong clients.
- It is slow, hard to update, or built on a platform that is reaching the end of its life.
- It looks dated next to competitors and undersells the business.
- You need functionality a template can't provide.
Who Web Design & Development is for
- Businesses whose website no longer reflects the quality of their work
- Teams launching a new product, brand or market
- Organisations that need e-commerce or custom functionality
Not the right fit for
- Template sites at the lowest possible cost
- Projects that need launch-day delivery with no discovery phase
What Web Design & Development includes
Design
- UX: structure, user journeys, content hierarchy
- UI: visual design for desktop, tablet and mobile
Build
- Corporate websites and landing pages
- E-commerce
- Custom front-end and back-end development
Built in
- Accessibility, responsive design, security and performance as requirements
- Search and AI-readable structure
- Enquiry tracking set up for measurement
How a Web Design & Development engagement works
Discover
Goals, audiences, content and technical requirements, agreed in writing.
Structure
Sitemap, journeys and wireframes that put the path to an enquiry first.
Design
Visual design across breakpoints, reviewed with you at each stage.
Build and test
Development, then testing for accessibility, performance and behaviour on real devices.
Launch and measure
Launch, followed by a review of how the site performs against its goals.
- Investment
- Agreed in writing after an introductory call, based on your scope.
- Timeline
- Set in the proposal, once scope is agreed.
Web Design & Development case studies
Our client case studies are being prepared with each client's approval, so we only show what they have confirmed. If you would like to see work relevant to your project, ask us when you get in touch.
Related services
- Brand Strategy & Identity
Positioning, identity, campaign creatives
- SEO & GEO
Search and AI visibility
- Growth & Conversion
Analytics, CRO, enquiry journeys
Web Design & Development: questions clients ask
What is the difference between web design and web development?
Design decides a site's structure, content hierarchy and appearance. Development builds it: the code, content management, integrations and performance. CALIX does both, so design decisions survive the build.
Can you redesign our website without changing our brand?
Yes. If your brand is sound, we design and build the site within it. If it needs work, we will say so and explain why.
Do you build e-commerce and custom functionality?
Yes. E-commerce and custom front-end and back-end development are part of this service. We confirm the right platform during discovery.
Which platforms and technologies do you use?
We choose them per project, based on your content, team and requirements, and explain the reasons in the proposal.
Will the site be accessible and fast?
Accessibility, responsive design, security and performance are requirements in every build, not extras. We test them before launch.
Discuss Web Design & Development.
Send a short brief and we will reply with next steps.